When Birla Opus asked us to brand their workspace, we knew it wasn’t going to be just another logo-on-a-wall job; so of course, we said yes.
We first started with the doodle wall. This one’s a personal favorite. It brings together every single department that makes Birla Opus what it is; from top management and HR to finance, marketing, IT, reception and more. But it’s not just about who’s represented, it’s about how they collaborate. We’ve illustrated them all in a playful, animated style, and if you look closely, there’s this one connecting line that runs through- it symbolises the harmony between these different teams. How they function as one unit. The background is colour-blocked to add individuality and character, because even within one team, each person brings something unique to the table.
Then comes the culture wall. We wanted to move away from the expected and go for something that feels different. So instead of a standard painted mural, we took it 3D. The wall visually interprets the brand’s core values and those circles? That’s a signature Birla Opus branding element. You’ll see them repeated across their identity. So we used them as a motif here, playful, impactful and deeply intentional.
SPACE
When Birla Opus approached us to transform their workspace, we knew it couldn’t be just another wall graphic or logo installation. We had to create something that was significant to their values, something true to their brand across all 3 walls.
VISION
Our focus was on storytelling. All the walls needed to communicate through the art and make their presence known in the space. We wanted them to not just be murals, but be deeply tied to Birla Opus and their team.
DESIGN
We began with the doodle wall. It is an illustration of all the departments of the workplace- right from HR to finance and marketing; with an underlying message that nods towards how they collaborate as a unit. A color-blocking technique is used to highlight the individuality of each role. The culture wall took a more unconventional route. Instead of a flat mural, we opted for a 3D mixed media wall that was inspired by Birla Opus’ signature circle icons and interprets the brand’s values in a way that is bold, interactive, and instantly recognizable.
And then the location map wall. We reimagined it as a custom 3D design that highlights all their offices across India. Together, these walls add energy and life to the workspace!
And finally- how could we not talk about the location map wall? A regular map wouldn’t do justice. So we gave it a custom 3D twist, designed entirely to reflect the Birla Opus personality. It marks out all their office locations across the country but in a way that ties it right back into their brand language. Bold, dimensional, and truly exclusive.
Together, these three murals do more than just beautify their workspace- they tell the story of the brand and the people behind it!
